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    Northeast Lakeview College
   
 
  Oct 01, 2024
 
Northeast Lakeview College Schedule/Catalog 2023-2024 
    
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Northeast Lakeview College Schedule/Catalog 2023-2024 [Archived Catalog]

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MRKG 2470 - Story Telling in a Digital Environment



Application of the Buyer’s Journey through copywriting and design principles. Students will create compelling content through the application of prior course work in marketing, copywriting and design in order to tell a compelling brand story. Case studies, problem based, and project based learning are highlighted. Technology such as Digital Video, PowerPoint, Camtasia and Adobe Captivate are used. 

Semester Hours: (4 -3- 2)

CIP: 52.1401

Offered at:
NLC: Yes
NVC: No
PAC: No
SAC: No
SPC: No


Click here for course schedule information.



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