Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
    Northeast Lakeview College
   
 
  Apr 25, 2025
 
Northeast Lakeview College Schedule/Catalog 2020-2021 
    
Catalog Navigation
Northeast Lakeview College Schedule/Catalog 2020-2021 [Archived Catalog]

MRKG 1372 - The Digital Landscape


This course is designed to build the foundational knowledge of marketing in a digital environment. Introduction to digital topics comprising the buyer's journey including: email, social media, PPC, and SEO. Investigation of marketing tactics such as content strategy, analytics, landing pages, and online video. Discussion of digital marketing platforms and processes including an introduction of the marketing technology stack. Preparation for the Hubspot Inbound Certification. 

Semester Hours: (3 -3- 1)

CIP: 9.0902


Offered at:
NLC: Yes
NVC: No
PAC: No
SAC: No
SPC: No


Click here for course schedule information.