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    Northeast Lakeview College
   
 
  Oct 02, 2022
 
Northeast Lakeview College Schedule/Catalog 2021-2022 
    
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Northeast Lakeview College Schedule/Catalog 2021-2022 [Archived Catalog]

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MRKG 2470 - Story Telling in a Digital Environment


Application of the Buyer’s Journey through copywriting and design principles. Students will create compelling content through the application of prior course work in marketing, copywriting and design in order to tell a compelling brand story. Case studies, problem based, and project based learning are highlighted. Technology such as Digital Video, PowerPoint, Camtasia and Adobe Captivate are used. 

Semester Hours: (4 -3- 2)

CIP: 52.1401


Offered at:
NLC: Yes
NVC: No
PAC: No
SAC: No
SPC: No


Click here for course schedule information.



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