MRKG 2472 - Social Media Tools II: Monitoring and Analysis
Use analytical tools to establish metrics for measuring results. Maintain and modify social media campaigns on platforms such as Facebook, Twitter, YouTube, Instagram, and LinkedIn. Analyze data, identify promoters of, and threats to, organization reputation and brand. Put what you learn into practice by using reporting and user analysis methods to prove or disprove campaign results. Introduction to conversion rate optimization and testing methodologies. Applying analytical information to understand its effect on business goals. Preparation for the GAIQ (Google Analytics) certification.
Semester Hours: (4 -2- 4)
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