MRKG 1471 - Social Media Tools 1: Design and Implementation
Students will learn how to promote organizations, products, and services using social media platforms such as Facebook, LinkedIn, Instagram, and Twitter. Develop target audiences within social media platforms. Introduction to social media tools such as Hootsuite and Sprout Social. Learn best practices for how to build an online community and curate its contributed information so that that information reliably provides support for products or services. Preparation for the Facebook Blueprint Digital Marketing Associate Certification.
Semester Hours: (4 -2- 4)
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