COMM 2327 - Introduction to Advertising
Prerequisites: COMM 1307 OR MUSB 1305
Integrated Reading & Writing Basic Skills Prerequisite: INRW 0420
Fundamentals of advertising including marketing theory and strategy, copywriting, design, and selection of media.
Semester Hours: (3 -3- 0)
CIP: 09.0903.51 06
Click here for course schedule information.
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