Social Media and Digital Marketing, A.A.S. ♦

Semester I

After completing these five entry-level marketing courses, students become eligible to earn the Digital Marketing Level 1 Certificate. This stackable credential serves as a milestone toward the Associate of Applied Science in Social Media and Digital Marketing.

Note: All students should take MRKG 1372 - Introduction to Social Media Marketing - in their first semester.

• MRKG 1311 - Principles of Marketing
• MRKG 1370 - Introduction to Digital Marketing
• MRKG 1372 - Introduction to Social Media Marketing
• MRKG 1472 - Graphics for Marketing
• MRKG 1474 - Social Media Campaigns 1

Semester II

After completing these five mid-level marketing courses-in addition to the five entry-level marketing courses required for the Level 1 Certificate-students become eligible to earn the Digital Marketing Level 2 Certificate. This stackable credential is another milestone toward the Associate of Applied Science in Social Media and Digital Marketing.

• MRKG 1479 - Writing and Editing Business Information
• MRKG 1391 - Special Topics: Marketing
• MRKG 2478 - Digital Advertising
• MRKG 2370 - Digital Marketing Law, Ethics, and Crisis Management
• MRKG 2475 - Social Media Campaigns 2

Semester III

These general education courses broaden students’ knowledge and may be taken earlier or later in the program.

• COMM 1307 - Introduction to Mass Communication
• PHIL 2306 - Introduction to Ethics
• ENGL 1301 - Composition I
• SPCH 1321 - Business and Professional Communication
• Select 1 course from the Mathematics (20) Core  

Semester IV

• MRKG 2288 - Internship - Marketing/Marketing Management General
• MRKG 2476 - Social Media Campaigns 3
• MRKG 2477 - Marketing Portfolio