Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content
    Northeast Lakeview College
   
 
  Jan 06, 2025
 
Northeast Lakeview College Schedule/Catalog 2022-2023 
    
Catalog Navigation
Northeast Lakeview College Schedule/Catalog 2022-2023 [Archived Catalog]

Add to Publication(opens a new window)

MRKG 1372 - The Digital Landscape



This course is designed to build the foundational knowledge of marketing in a digital environment. Introduction to digital topics comprising the buyer's journey including: email, social media, PPC, and SEO. Investigation of marketing tactics such as content strategy, analytics, landing pages, and online video. Discussion of digital marketing platforms and processes including an introduction of the marketing technology stack. Preparation for the Hubspot Inbound Certification. 

Semester Hours: (3 -3- 1)

CIP: 52.1401

Offered at:
NLC: Yes
NVC: No
PAC: No
SAC: No
SPC: No


Click here for course schedule information.



Add to Publication(opens a new window)