MRKG 2478 - Social Media Reputation and Crisis Management

Introduction to reputation management and public relations crisis in social media. Investigation of topics including customer service, dispute resolution, crisis response, response time, escalation paths, social media listening, and community management. Study of influencer marketing and engagement strategies. Case studies are emphasized.

Semester Hours: (4 -3- 2)

CIP: 52.1401

Offered at:
NLC: Yes
NVC: No
PAC: No
SAC: No
SPC: No

Click here for course schedule information.

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