MRKG 1372 - The Digital Landscape

This course is designed to build the foundational knowledge of marketing in a digital environment. Introduction to digital topics comprising the buyer's journey including: email, social media, PPC, and SEO. Investigation of marketing tactics such as content strategy, analytics, landing pages, and online video. Discussion of digital marketing platforms and processes including an introduction of the marketing technology stack. Preparation for the Hubspot Inbound Certification.

Semester Hours: (3 -3- 1)

CIP: 52.1401

Offered at:
NLC: Yes
NVC: No
PAC: No
SAC: No
SPC: No

Click here for course schedule information.

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