MRKG 1479 - Writing and Editing Business Information

Instruction and practice in writing and editing skills necessary to ensure high-quality, readable, usable, well-designed digital communications. Investigation of how to develop buyer personas, brand voice, and tone. Topics include email, blog posts, landing pages, web copy, introduction to white papers, banner ads and display copy, and social media posts.

Semester Hours: (4 -3- 2)

CIP: 52.1401

Offered at:
NLC: Yes
NVC: No
PAC: No
SAC: No
SPC: No

Click here for course schedule information.

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